Agency Brand Positioning and Strategy

Differentiate yourself from competitors, hone in and amplify your unique attributes and attract new clients.







Don’t want to sound like everyone else? It’s well-known that a cobbler’s child always wears the worst shoes. Likewise, brand agencies are brilliant at client work but often become paralysed when talking about themselves. As experts in agency propositions, we work with you to pull out what makes you truly unique and make it louder and prouder. We’ve worked with small, medium and large agencies, platforms and creative start-ups to help them define and sharpen their positioning and go-to-market messaging.

What you'll learn

  • Workshop your brand purpose (why you exist) and what problems your business solves
  • Determine and articulate the needs of your audience, based on audience and persona research
  • Better understand your product/market fit - and how it might need to evolve
  • Define your key personas - what makes them tick and how they benefit from your business
  • Craft a solid positioning statement and go-to-market messaging which resonates with your target audiences

Our step-by-step approach

1. Discovery and Exploration
2. Definition
3. Development
4. Deployment and Evaluation

Key deliverables and outcomes

  • 2 x interactive brand workshops with internal stakeholders
  • 15 x customer / client interviews
  • Key stakeholder interviews
  • Persona development
  • Competitor analysis
  • Full Brand DNA development - proposition, purpose, customer needs, product truths, key pillars and go to market messaging
  • Evaluation and recommendations

Shall we work together?

You can either book straight into a meeting with Charlotte & Jo using the link below or fill out the form and we’ll get back to you as soon as we can.

Book a meeting
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