Shaping your Brand Narrative
With our finger on the pulse, we understand the beats and movements of the creative and marketing industries and help you sharpen your story / positioning / presentations to get the right attention.
Awards strategy and insights on work that wins
Proven insights and trends on work that wins, creative excellence workshops and building you an awards strategy that increases your chances of success.
Event and audience growth/ Activations
We get people on-stage at festivals and events, help event organisers with their programming and marketing. Activate brands, media businesses, and agencies at tentpole events - with incredible results.
DA&D Annual Trends Report 2023
Otherworldly experiences, unexpected worlds, fantasy, thrills, and awe are all part of the Joyful Surrealism trend that's transporting audiences to exciting new places. This trend, which we can definitely get behind, is one of seven trends highlighted in the Annual Trends Report 2023 that The Thought Partnership recently collaborated with DA&D on. The insightful report delves into emerging trends that dominated the work of the D&AD Pencil winners in 2023 and is a must-read for those working within the creative industries. For your exclusive copy, follow the link below. If you want to chat with one of us about how we could help you with your trends project, connect with us!
"Kill Your Darlings" documentary
The casting, production and marketing of an award-winning documentary-length film for brand-funded togetherr - launched at Cannes Lions International Festival of Creativity to promote the launch of a new platform. It achieved global coverage and 100% positive sentiment.
CICLOPE, Marketing & Comms Strategy
CICLOPE, the global festival and awards for craft in advertising and film, tasked The Thought Partnership with leading their marketing and communications in the run-up to the Global edition, held in Berlin. Kicking-off with a creative content and communications strategy, we powered their brand messaging and storytelling across social and digital channels, and drove a campaign that doubled Linkedin followers, and increased share of voice, in just four months. With targeted emails, a content-driven themed LinkedIn newsletter (building an audience of nearly 1000), and editorially-led Instagram content (15%+ follower increase), we supported the drive for awards entries and ticket sales. Both exceeded targets and led to growth for the business.
There's a reason Charlotte Williams is held in high regard by everyone who is lucky enough to come into contact with her. She's a powerhouse - a consistently creative, conscientious and commercial force of nature, and a damn good human to boot. Charlotte has genuinely helped shape the LIONS organisation it is today, and I put this down to her incredible work ethic, raw talent and flair. I can't recommend her highly enough.
In short, Jo Andrews is simply one of the finest marketers and leaders that I’ve had the pleasure to work with. She was pivotal in leading the digital marketing transformation of our events business from in person to virtual through the pandemic….no small ask but Jo led her team expertly and developed the playbook for the business. If you are looking for someone that lives and breathes the commercials, is the perfect partner and is an all-round lovely person….look no further.
If creativity is an economic multiplier, Charlotte is the creative multiplier! Time and time again, Charlotte has shown her ability to ignite and shape organizations & industries with her creative thought leadership – to decode patterns of opportunity in helping advance business growth.
Three words that best describe Charlotte are intelligence, humor and getting things done. In the years I have known and collaborated with Charlotte, I have been consistently impressed by the speed of her thinking and her keen ability to get to the heart of a matter. Unfailingly, Charlotte always focuses on the most relevant themes that perfectly capture the zeitgeist in the creative industry.
Jo is an event professional unlike any other I've worked with. She creates a vision, aligned to the commercial and content needs of all stakeholders, and designs a framework to measure and deliver the results that are needed. There is a sense of calm, creative thoughtfulness that descends once Jo takes on a project, and her ability to generate a high-performing scenario that delivers consistently reliable outcomes makes her a joy to work with.
Jo's ability to get to the crux of an issue quickly, and rapidly put a plan in place to solve it, meant that I was able to see positive results from working together almost instantly. Her wealth of knowledge and experience across marketing and publishing meant that the plans put in place were truly bespoke to the needs of the business, with a constant focus on measurability and proving ROI.
what we do
what we do
what we do
what we do
what we do
what we do
We create content, events and activations that audiences love. Our breadth of content and storytelling expertise means we can get really specific with what will work best for your business, then design an ambitious strategy which can be executed, at speed.
Global Creative Excellence and Awards Strategy
Create a culture of creative excellence, understand what kind of work wins at all major award shows, what the business case is for creativity, what success looks like and how to get there.
Event / Festival Transformation and Insights Partner
TTP will help you to understand your customer’s unmet needs to grow, curate a compelling research-based programme, transform your audience into a community, drive strategic and commercial partnerships and produce outstanding and dynamic events and insights reports.
Activating the C-Suite at Global Events
As a C-suite executive you will be in demand at festivals and events. As experts on live events, we will help you sort the wheat from the chaff, curate a meaningful agenda, book high-profile speaking engagements, meet with the right people and be more intentional on the ground.
Agency Brand Positioning and Strategy
Differentiate yourself from competitors, hone in and amplify your unique attributes and attract new clients.
How we work with you.
As partners, from the beginning. Our values guide the way we approach your work. It all starts with the right questions and it’s all about you. We offer off-the-shelf services, but we also handle bespoke projects. Once we understand your needs, we create (with you) a tailor-made strategy: one that we can clearly implement. Without a strategy, you might as well nail jelly to the wall.
We're only as good as how well we listen to our clients. Which means that we dig deep to try and understand your problems, complexities and challenges. To get the best results we have to be on the same level as you. We will always gently challenge your perspective where we think it will best serve your business.
Empathy & Thoughtfulness
It's in our name. We put a huge amount of thought and consideration into how we treat others, what projects we take on, the work we do and the benefit to clients. We deliver effective communication because we understand your audience/s; who they are, what’s important to them, how they consume and why they exist in the world.
We focus on projects that are a brilliant opportunity for the client and will deliver game-changing results. However, it can be easy to overthink and overcomplicate things. Our execution must be slick, clear and clean, not littered with conflicting messages and confusing hierarchy.
We truly believe that playfulness feeds into creativity. We make sure it comes through by operating with grace, humour and joy every step of the way.
Transparency & Credibility
Your reputation relies on trust and transparency: as does ours. Our business is built on our experience, integrity and knowledge. We don't hide behind red-tape, big teams or inflated budgets. What you see is what you get (and deserve).