Who we are

I don’t think there are many problems that can’t be solved if we really put our heads together. Not only does a healthy dose of optimism lower your chances of disease (by up to 35% apparently) but a positive approach to problem-solving is proven to increase business results.

I’ve spent 20+ years helping organisations like Cannes Lions, Haymarket, Centaur Media, The Guardian and others develop IP, events and comms strategies that have generated non-incremental, double and triple digit business results. Ones around engagement, satisfaction, revenue-growth and profit. For me it’s all about combining a lot of data with a lot of guts and asking some gnarly questions. Hopefully this is experienced as genuine curiosity and not just nosiness.

My work passion is producing content - mainly events - that are rich in insights and outcomes and that surprise and delight business audiences.

I love psychology, behavioural economics and am a trained counsellor (which can come in quite handy at work too).

I’m a growth marketing specialist. I’ve been there, done that and got the t-shirt (and the colour-coded spreadsheets) to prove it. My specialism is in aligning sales goals with performance marketing campaigns, technology and culture. It’s this last one that’s often (madly) overlooked when actually the best work is produced in the most inspiring cultures.

By codifying and combining these forces, you will create valuable customer experiences, which of course drives business growth. As experienced communicating with the corporate C-suite as with fledgling start-up teams, I’ve worked on everything from large-scale digital transformation projects for 140 year companies to go-to-market brand strategy for newborn businesses.

My career started in London but after a 14 year stint in New York I speak pretty fluent slang in American and British English. Working globally in matrixed structures have given me full appreciation of the virtues of simplicity.

I’m your typical hyphenated human; and a true sum of all my parts. A trilingual Singaporean-South Indian-West Aussie who can talk for hours about why the way we meet – esp. in a post-pandemic world - needs a serious revamp!

I’m a designer and facilitator of transformative gatherings in the corporate world – helping professionals meet in more human ways, to unleash inspiration and connection from unforgettable shared experiences. My superpower is being able to do this in-person and online with equal impact. I’ve designed and facilitated 100s of events over 18 years, all around the world.

My current favourite cities are Helsinki, Munich, New York City, Tel Aviv, London, Shanghai and of course, Perth (in an order that changes frequently).

I love, love, LOVE finding the unique stories of people in this industry—and helping build confidence and realistic optimism along the way. As a strategic narrative consultant, some have called me a "fixer" (not in the way that you think), adding another layer of expertise to help teams build success and momentum.

Part of this is being an outsider with an industry insider view. Another piece is my (gulp) almost 30 years in the business. I spent 15 years in radio (5 in hip-hop) doing many things, including building successful in-house creative practices. I helped Advertising Week build its first-generation content engine and wore many other hats. For six years, as a journalist and editor at Adweek and The Drum, I sat in the middle of this dynamic business, telling stories that mattered, especially related to purpose and DEI. And at The Martin Agency, I received a graduate-level education in visibility.
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I love digging in if it's part of building any successful narrative.

I'm passionate about the power of film content. Storytelling and thought-leadership have to be at the heart of any business and campaign. And when done correctly, it will spark an emotional response—smiles, laughs, tears… even those all-important light-bulb moments that inform and inspire.

As Executive Producer at Economist Films, I helped to pioneer the launch and growth of one of the most successful film units in the history of publishing—and introduced a new, younger audience to the world-renowned journalism of The Economist. I've created award-winning films for just about all of the UK broadcasters (BBC, Sky, Channel 4, Discovery… to name a few). Now my mission is to help brands and businesses bring their story and purpose to life in the most effective way I know how: engaging, thought-provoking and brilliant films.

Journalist, communications expert, word nerd. And more than that, I’m a thought-leadership pro with a sparkling track record in landing opinion pieces for clients, in trade and national titles.

So opinion is enough, right? No it’s not. The media relies on facts, and facts rely on stats. So whatever the topic, I uncover the research and the data, to back up the insight. Working with executives and founders, I tie my clients’ business objectives to the news agenda, and craft a relevant and persuasive tone of voice. As a journalist, my work has been published everywhere from The Guardian to Conde Nast Traveller. As an op-ed writer, I’ve worked with everyone from Campaign to The Art Newspaper, as well as penning words for corporate blogs and websites. And as a comms consultant, I’ve led strategies and projects for LIONS The Home of Creativity and Porto City Hall (alongside May Concepts). I also create bespoke content, from trend reports to advertorials, to boot.

I am an experienced digital marketing and communications exec who has worked for game-changing companies and with visionary leaders for 30+ years to scale and transform businesses through my contributions in a variety of marketing, comms and sales roles. My current focus is on driving value for thought leaders and C-levels through the speaking channel and with experiential marketing opportunities.

Most recently, I was the Global Head of Speaking at Twitter where I oversaw the company’s worldwide efforts to engage targeted audiences through the external speaking channel. I also managed the Speaker & Media Training program that I created to develop the company’s most important spokespeople.

Prior to Twitter, I led all efforts to monetize Yahoo!’s Media, Entertainment, News and Finance properties for the newly IPO’d Internet icon and have held leadership roles at an assortment of companies including Time Inc., SAY Media (aka VideoEgg), and J Walter Thompson. Yup, I’ve been around.