Who we are

I don’t think there are many problems that can’t be solved if we really put our heads together. Not only does a healthy dose of optimism lower your chances of disease (by up to 35% apparently) but a positive approach to problem-solving is proven to increase business results.

I’ve spent 20+ years helping organisations like Cannes Lions, Haymarket, Centaur Media, The Guardian and others develop IP, events and comms strategies that have generated non-incremental, double and triple digit business results. Ones around engagement, satisfaction, revenue-growth and profit. For me it’s all about combining a lot of data with a lot of guts and asking some gnarly questions. Hopefully this is experienced as genuine curiosity and not just nosiness.

My work passion is producing content - mainly events - that are rich in insights and outcomes and that surprise and delight business audiences.

I love psychology, behavioural economics and am a trained counsellor (which can come in quite handy at work too).

I’m a growth marketing specialist. I’ve been there, done that and got the t-shirt (and the colour-coded spreadsheets) to prove it. My specialism is in aligning sales goals with performance marketing campaigns, technology and culture. It’s this last one that’s often (madly) overlooked when actually the best work is produced in the most inspiring cultures.

By codifying and combining these forces, you will create valuable customer experiences, which of course drives business growth. As experienced communicating with the corporate C-suite as with fledgling start-up teams, I’ve worked on everything from large-scale digital transformation projects for 140 year companies to go-to-market brand strategy for newborn businesses.

My career started in London but after a 14 year stint in New York I speak pretty fluent slang in American and British English. Working globally in matrixed structures have given me full appreciation of the virtues of simplicity.

I’m your typical hyphenated human; and a true sum of all my parts. A trilingual Singaporean-South Indian-West Aussie who can talk for hours about why the way we meet – esp. in a post-pandemic world - needs a serious revamp!

I’m a designer and facilitator of transformative gatherings in the corporate world – helping professionals meet in more human ways, to unleash inspiration and connection from unforgettable shared experiences. My superpower is being able to do this in-person and online with equal impact. I’ve designed and facilitated 100s of events over 18 years, all around the world.

My current favourite cities are Helsinki, Munich, New York City, Tel Aviv, London, Shanghai and of course, Perth (in an order that changes frequently).

I'm passionate about the power of film content. Storytelling and thought-leadership have to be at the heart of any business and campaign. And when done correctly, it will spark an emotional response—smiles, laughs, tears… even those all-important light-bulb moments that inform and inspire.

As Executive Producer at Economist Films, I helped to pioneer the launch and growth of one of the most successful film units in the history of publishing—and introduced a new, younger audience to the world-renowned journalism of The Economist. I've created award-winning films for just about all of the UK broadcasters (BBC, Sky, Channel 4, Discovery… to name a few). Now my mission is to help brands and businesses bring their story and purpose to life in the most effective way I know how: engaging, thought-provoking and brilliant films.

Journalist, communications expert, word nerd. And more than that, I’m a thought-leadership pro with a sparkling track record in landing opinion pieces for clients, in trade and national titles.

So opinion is enough, right? No it’s not. The media relies on facts, and facts rely on stats. So whatever the topic, I uncover the research and the data, to back up the insight. Working with executives and founders, I tie my clients’ business objectives to the news agenda, and craft a relevant and persuasive tone of voice.

As a journalist, my work has been published everywhere from The Guardian to Conde Nast Traveller. As an op-ed writer, I’ve worked with everyone from Campaign to The Art Newspaper, as well as penning words for corporate blogs and websites.

And as a comms consultant, I’ve led strategies and projects for LIONS The Home of Creativity and Porto City Hall (alongside May Concepts). I also create bespoke content, from trend reports to advertorials, to boot.

Sara Cosgrove is a creative awards specialist. A journalist by trade, with 19 years experience from the creative industry, she knows how to analyse winning work and pick up on trends across award shows to identify work with winning potential.

She was with DDB for 16 years, where she held a spot on the Global Creative Council, and then spent 2 years with Media.Monks as their global head of awards.

Sara is well versed in packaging submissions and implementing processes, resulting in a higher conversion rate and helping to save on submission costs by hitting early bird deadlines.

She works with a number of agencies to provide awards strategies and support as well as holding creative boosting workshops.

Passionate about bringing people into the industry, she takes every opportunity she can to guest lecture and mentor young talent.

Spencer is an expert in Creative Excellence and Brand Growth

He is a passionate advocate for creativity that drives growth.  He led the global Advisory business of LIONS (Cannes Lions, WARC and Contagious), playing an active role facilitating creative transformation at global businesses including Instacart, PepsiCo, Kellanova and 7-Eleven.

Bringing together his earlier career in advertising and consulting with his time at Cannes Lions, Spencer now works directly with ambitious brands and agencies. Providing creative capabilities and learning sessions, CMO Advisory on how to inspire, educate and motivate teams to do creative work that drives growth, and supporting on creative and brand development.

Spencer’s early career was in Advertising, starting in employer brand then moving to consumer advertising, culminating in a global role at J.Walter Thompson in London.

After taking time out to complete an MBA at Cass Business school, he crossed the tracks from brand to reputation taking a role at Reputation Institute as Managing Director.

Spencer then co-founded Tovera Consulting, a partnership of consultants helping clients understand, define, grow and protect brand and reputation.  

He has a MBA from Cass Business School in London where he graduated with merit. He is a member of the Market Research Society (MRS).

Delivers: MasterClasses, Inspiration Sessions and Advisory on creative effectiveness for brand growth.