Our work
IBTM World 2024
At IBTM World 2024 in Barcelona, The Thought Partnership curated and delivered the Exceptional Experiences programme — a dedicated space for in-house event professionals and brand marketers. Over two days, we shaped main-stage sessions and a hands-on workshop exploring how creativity, technology, and strategy can transform the way events drive business growth. Alongside programming, we also led the marketing and communications, developing speaker campaigns and social content that extended the conversation beyond the show floor. Exceptional Experiences became a platform for meaningful exchange — connecting global brand leaders and redefining what memorable, purposeful events can achieve.
SXSW London – “Changemaker” Trends Report
For the launch of SXSW London, The Thought Partnership produced the official Changemaker trends report — a future-focused piece designed to generate excitement ahead of the 2026 festival. Working with a team of six specialist writers and researchers, we developed a comprehensive, insight-led report built around eight key themes shaping creativity, technology, and cultural innovation. The result was a compelling piece of thought leadership that positioned SXSW London as a destination for forward-thinking ideas. The report achieved over 40% downloads among existing audiences, generated 300+ new C-suite leads, and received strong community feedback — with plans already in place to repeat the project next year.
Brands&Culture
Brands&Culture is a global platform and event series dedicated to helping brands build deeper cultural relevance, convening senior marketers, creatives and culture leaders across London, New York and Cannes. Thought Partnership defined the positioning, built the community and led end-to-end marketing and communications — from audience development and content to speaker engagement and digital campaigns. In under six months we launched programmes in London, New York and Cannes, grew a global network of senior brand leaders, and established Brands&Culture as a bold, credible voice in cultural marketing.
CNBC at World Economic Forum
Worked with CNBC to devise an editorial proposition for an event for CMOs in Davos, that would help them engage this highly influential audience. An exclusive invite-only dinner, we needed to identify and invite the high-calibre C-suite executives and engage them.A successful and memorable event - where CNBC was able to engage a key target audience.
The Future of Everything Festival
Curated more than 8,000 delegates to this hybrid behemoth, which attracted the likes of Diane von Furstenberg, Maverick Carter and Jerome Powell.
Cannes Lions '23 Trends & Insights
Cannes Lions is a behemoth global gathering of creative agencies, ad-techs, platforms, media owners and, increasingly, brands. It celebrates creativity to drive businesses, society and culture forward. This report covers the trends, insights, analysis and predictions from the 2023 Festival to help your business plan ahead for the year ahead.
D&AD TRENDS REPORT 2025
For the 2025 D&AD Festival, The Thought Partnership produced a series of insight-rich reports, workshops, and presentations highlighting the most prominent trends in culture and creativity. By analysing award-winning campaigns, reviewing jury discussions, and interviewing leading creatives, we developed a 12,000-word global trends report, presentation, and workshop series that captured the ideas shaping modern creativity. The report has since been described as D&AD’s most successful to date — driving record downloads, inspiring global audiences, and supporting new commercial opportunities for the organisation.
togetherr go-to-market strategy, brand and copywriting
Devising the strategy, product positioning and go-to-market strategy for a new start-up funded by Fiverr. Millions of impressions and 5000+ new leads.
WSJ Women
Launched this active community for women in 2021 in partnership with an event series, to grow and sustain female subscribers of The Journal.
Op-ed for Raconteur report published in The Times
Thought-leadership article produced for Chairman of Cannes Lions, Philip Thomas, entitled Campaign for Creativity. Setting out the company’s strategic ambitions, it reached The Times’ readership of over one million.
Can eco-tourism help save the ocean?
A short film looking at one of the biodiverse places on the planet and the the conservation pioneers who are bringing species back from the brink of extinction. Achieved 152,000 views.
Marketing and Creativity Infographic
Led the research (with 100+ CMOs/CCOs) and production of this infographic which beautifully illustrated the challenges with the marcomms industry.
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Women In Work Summit
Currently TTP are working alongside Intuitive Events to deliver the WiW Summit on 26th September 2023. WiW is a one-day, super-charged, in-person Summit & wrap around Digital Agenda on how to prioritise and implement women’s health policies - from menstruation to menopause - that keep women in work & drive competitive advantage. Working to deliver the content, marketing strategy and audience curation, this powerhouse of an event is set to go global this year. Don't hesitate to contact us if you'd like to come along and see the caliber of TTP's work.
The Cannes Lions State of Creativity Report
The Inaugural 2021 Cannes Lions State of Creativity Report: a landmark (now annual) piece of IP - full research and production of a lead-generating engagement report. Generated thousands of leads.
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