Event / Festival Transformation and Insights Partner

Drive profitability and engagement, build a strong event community, inject creativity into programming and sponsor activations and create a compelling  content program and grow awards.







It’s increasingly hard to design and market an event that stands out in its content, innovation, commercial success, satisfaction and brand longevity. At TTP we have the ultimate events dream-team: the former VP at Cannes Lions, the former Head of Marketing for events and communities at Dow Jones, and former head of the speaker bureau at Twitter. We know the secrets to event growth and have produced award-winning festivals that have seen consistently excellent audience feedback. We can help event organisers with any/all elements of festival production and marketing - as well as compelling year-round content strategy to build audience love.

What you'll learn

  • Workshop and audit your event and marketing strategy and execution: what’s working, what’s not and where can improvements be made
  • Set clear and measurable goals and KPIs that hold you and your teams to account
  • Determine and articulate the needs of your target audience, based on audience and persona research - and tap into new audiences
  • Create a digital content marketing strategy that extends your lifecycle, builds year-round engagement and innovates formats
  • Plan and execute complex, world-class, commercially successful  hybrid events

Our step-by-step approach

1. Discovery and Exploration
2. Definition
3. Strategic Planning
4. Execution

Key deliverables and outcomes

  • Event strategy
  • 3 x interactive training workshops with internal team members
  • Comprehensive marketing strategy and campaign recommendations
  • KPI dashboard to keep track of overall performance
  • Persona development
  • Value proposition delivery
  • Evaluation and recommendations
  • Ongoing mentorship

Shall we work together?

You can either book straight into a meeting with Charlotte & Jo using the link below or fill out the form and we’ll get back to you as soon as we can.

Book a meeting
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