IBTM World

At IBTM World 2024 in Barcelona, The Thought Partnership curated and delivered the Exceptional Experiences programme — a dedicated space for in-house event professionals and brand marketers. Over two days, we shaped main-stage sessions and a hands-on workshop exploring how creativity, technology, and strategy can transform the way events drive business growth. Alongside programming, we also led the marketing and communications, developing speaker campaigns and social content that extended the conversation beyond the show floor. Exceptional Experiences became a platform for meaningful exchange — connecting global brand leaders and redefining what memorable, purposeful events can achieve.