IBTM World

At IBTM World 2025 in Barcelona, The Thought Partnership returned for the third consecutive year to design and deliver Exceptional Experiences, a VIP programme created exclusively for in-house event leaders shaping the future of experiential marketing. Across three days, we curated a full main-stage agenda, led a high-impact, C-Suite workshop and brought together global leaders from brand, tech, culture, media, behavioural science and entertainment. Our role spanned full programme design, speaker curation, content development, and end-to-end communications including social strategy, speaker storytelling, hosted buyer engagement and onsite experience support. We are now working on the 2026 edition.

Now in our fourth year partnering with TTP on the “Experiential Experiences” programme at IBTM, they have helped elevate the show through strategic programming, curation, audience acquisition and marketing. They are an agile and solution-focused team, who are responsive and deeply understand our business.

Claudia Hall
Exhibition Director | IBTM World

Shall we work together?

You can either book straight into a meeting with Charlotte & Jo using the link below or fill out the form and we’ll get back to you as soon as we can.

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