Case Studies & Thought Leadership Examples
SXSW London – “Changemaker” Trends Report
For the launch of SXSW London, The Thought Partnership produced the official Changemaker trends report — a future-focused piece designed to generate excitement ahead of the 2026 festival. Working with a team of six specialist writers and researchers, we developed a comprehensive, insight-led report built around eight key themes shaping creativity, technology, and cultural innovation. The result was a compelling piece of thought leadership that positioned SXSW London as a destination for forward-thinking ideas. The report achieved over 40% downloads among existing audiences, generated 300+ new C-suite leads, and received strong community feedback — with plans already in place to repeat the project next year.
D&AD TRENDS REPORT 2025
For the 2025 D&AD Festival, The Thought Partnership produced a series of insight-rich reports, workshops, and presentations highlighting the most prominent trends in culture and creativity. By analysing award-winning campaigns, reviewing jury discussions, and interviewing leading creatives, we developed a 12,000-word global trends report, presentation, and workshop series that captured the ideas shaping modern creativity. The report has since been described as D&AD’s most successful to date — driving record downloads, inspiring global audiences, and supporting new commercial opportunities for the organisation.
Cannes Lions '23 Trends & Insights
Cannes Lions is a behemoth global gathering of creative agencies, ad-techs, platforms, media owners and, increasingly, brands. It celebrates creativity to drive businesses, society and culture forward. This report covers the trends, insights, analysis and predictions from the 2023 Festival to help your business plan ahead for the year ahead.
Marketing and Creativity Infographic
Led the research (with 100+ CMOs/CCOs) and production of this infographic which beautifully illustrated the challenges with the marcomms industry.
Op-ed for Raconteur report published in The Times
Thought-leadership article produced for Chairman of Cannes Lions, Philip Thomas, entitled Campaign for Creativity. Setting out the company’s strategic ambitions, it reached The Times’ readership of over one million.
The Cannes Lions State of Creativity Report
The Inaugural 2021 Cannes Lions State of Creativity Report: a landmark (now annual) piece of IP - full research and production of a lead-generating engagement report. Generated thousands of leads.
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