D&AD TRENDS REPORT 2025

For the 2025 D&AD Festival, The Thought Partnership produced a series of insight-rich reports, workshops, and presentations highlighting the most prominent trends in culture and creativity. By analysing award-winning campaigns, reviewing jury discussions, and interviewing leading creatives, we developed a 12,000-word global trends report, presentation, and workshop series that captured the ideas shaping modern creativity. The report has since been described as D&AD’s most successful to date — driving record downloads, inspiring global audiences, and supporting new commercial opportunities for the organisation.