SXSW London – “Changemaker” Trends Report

For the launch of SXSW London, The Thought Partnership produced the official Changemaker trends report — a future-focused piece designed to generate excitement ahead of the 2026 festival. Working with a team of six specialist writers and researchers, we developed a comprehensive, insight-led report built around eight key themes shaping creativity, technology, and cultural innovation. The result was a compelling piece of thought leadership that positioned SXSW London as a destination for forward-thinking ideas. The report achieved over 40% downloads among existing audiences, generated 300+ new C-suite leads, and received strong community feedback — with plans already in place to repeat the project next year.